“They will become the largest nuts consumer group by 2030 and will lead the global consumer market.”
With production volumes expected to be 4% higher this year than in 2021 and 63% higher than 10 years ago – totaling 5.4 million tons – nut producers and industry will need to “work together to balance demand and supply” for nuts globally. And Generation Z could play an important role.
This was stated by the executive director of the International Nut and Dried Fruit Council (INC), Goretti Guasch, in her speech at the 3rd Almond and Hazelnut Meeting organized by the Spanish Almond and Hazelnut Exporters Association (Almendrave) in Madrid, who pointed out the need to focus on promoting consumption among the nearly 2. 470 million people born between 1995 and 2005; they, belonging to generation Z, “will become the largest consumer group in 2030 and will lead the global consumer market,” he added, with “health and wellness” as their main concerns.
According to INC data, 37% of these young people consume nuts every day or at least several times a week, with peanuts being the most in-demand, followed by almonds, walnuts, pistachios, and cashews.
China is, according to Guasch, the starting point to boost regional promotion campaigns, since it has about 270 million people of generation Z who are already used to eating snacks between meals; India and Latin America are also markets with positive growth projections in the consumption of nuts.
Source: Fresh Plaza